Page rank update

Google dance is on again with a major page rank update going through on 27th September 2008.

We have seen a good increase with many clients rank although some have lost a little home page rank, but this has been replaced with good rank within internal pages.

While this could alarm you there really is no need for concern. Looking at the bigger picture, if the pages deeper within the site have a better PageRank, then it means that Google is likely to direct more traffic with 'long tailed keywords' and the search spider is more likely to visit your deeper pages more frequently.

Also remember long tail search phrases often converter at a higher conversion than your main search terms due to being highly targeted for what the searcher is looking for. So all in all this update is just good news all round.

If you are not sure what your page rank is, install SEO quake module for Firefox it can help you find out your page rank, how many pages of your site are indexed in Google and many other useful tools. If you are not using the worlds best browser Firefox than you can also download Firefox at the same time. It is just better than MS Explorer.

Associated articles

1. How to use the long tail of search to your advantage
2. How to make your online store organic seo powered
3. Off site optimisation
4. On site optimisation
5. Keyword research
6. Link building
7. How to use traditional marketing for better rankings