Organic SEO is when all aspects of general SEO requirements have been taken into consideration when building your website.
When a site is Organically optimised the site naturally ranks higher and receives more targeted traffic, a linking strategy should be implemented to further the pages ability to rank for the target keyword phrases.
Requirements for organic SEO
- Page title tag has been written using as many characters as possible for Google and Yahoo taking into consideration copy and market targeted keyword phrases.
- META description tag has been written to be enticing to give searcher reason to click through to the website. The description is unique to each page on the site.
- Page URL is descriptive to the page it is representing maybe using mod-rewrite to achieve this.
- Page copy has been written with valuable content to the market it is targeted at, and good use of synonyms have been used.
- Correct usage of heading tags has been used from H1 to H6.
- Internal linking has been addressed and is varied throughout the site.
- Tagging ability has been implemented and pages are tagged with logical tags in two or three word format.
- RSS (real simple syndication) is available for content throughout the site.
- Both a XML site map and human readable HTML site map is available on the site, and corresponding XML site map has been submitted to Google.
- Site is built with a flat structure to allow easy access for search engine bots & spiders.
- Navigation is user friendly and built with CSS or simple HTML navigation.