Pagerank sculpting is strategically using the nofollow tag to funnel pagerank to particular pages within your site.
Using the attribute rel="nofollow" strategically on your internal linking structure of your website website, allows you to funnel pagerank to certain pages within your site.
This can be particularly useful for building exposure to your most popular products or services, or pages you wish to rank the highest within your website.
Pagerank is playing a larger role in site relevance to keyword searches and overall ranking of the site, although sites with a low pagerank can still rank well. Over time it is going to become even more important to the sites ability to rank. Internal linking structure also plays a critical role in how your site is indexed and gives the search engines extra detail to find relevance to search phrases.
Site structure, navigation structure and internal linking are just some of the areas We Seo take into consideration when performing an seo audit. All these factors are adjusted to obtain the highest opportunity for the clients site to perform when we undertake a clients seo campaign.