Anchor text is the test that is seen by a person clicking on a link The visible text for a hyperlink is known as the anchor text.
For example:
Here we have some anchor text Descriptive anchor text should be used both on your website and from links pointing to your website. If you have written a page that is about 'cheap used cars' for example it is advantageous to have links from other sites pointing to that page with the term 'cheap used cars', it should also be noted that synonyms be used to vary the link text, it can also be a disadvantage to have to many links with the same link text.