As search engine algorithms become more advanced and take on factors from resources such as del.icio.us, Google bookmark, Yahoo bookmark, Digg, Facebook and other social network utilities, we have to think outside the box when it comes to SEO tactics. A strong off site marketing campaign can directly help the ranking of you site, for the reasons I just listed above.

Search directories such as Google are already using 'popularity' to influence how they rank pages in the SERP's (search engine results pages), when you send out a targeted media campaign, such as a distributed flyer drop to either business or the general public, you are creating off line buzz about your goods and services. If we than take into consideration when designing our tactical media that we also want to target traffic to our website then we can also create online buzz about our goods and services.

We can achieve on line buzz with giving people a reason to visit the website, maybe a strong special campaign where people that received the flyer go to a certain page on the website to receive a discount on your goods and services. Or you could list a few articles on the flyer that just have to be read to help them choose your products or services. Maybe you are a used car yard and have written the Top 10 tricks used car yards use to make a tired car look new again.

Giving a prospective customer informed information to aid in their purchase decision, will ultimately make their mind set more comfortable with making the purchase. When we give a customer a resource they consider was valuable to them, they are more likely to share this information with others, through the use of social sharing utilities such as bookmarking them for other to see, maybe posting the article to their facebook, or even writing a blog post about the article or resource and sharing it with the world.

Search engines such as Google also take into account traffic to your site, a good off line promotion will drive traffic to your site and again this can lead to better ranking of your pages. If your campaign is well targeted and the information on your website is useful the visitor is more likely to delve deeper into your content and again, you have a higher chance of them sharing this information with the greater community.

Achieving greater market share on-line is not just about optimising your web pages, it is creating buzz about your business. This is one of the fundamental reasons We Seo is better suited to marketing your website than most SEO companies. Our parent company We Brand deals with printing and off line marketing solutions, this complementary marketing is creating great results for our clients, it makes sense that if you are targeting on-line sales you should bring the greater community aware of this, with traditional off line marketing.

The future of SEO companies are the ones that understand the bigger marketing picture.

If we look at the used car market for a minute, here in Queensland their is a car company called 'Zupps' when you look at the graph below you will see a healthy search volume for the term 'Zupps Used Cars' this data comes from Google insights for search. For a search term to show in Google insights it requires a substantial search volume, this searching for the business name 'Zupps' has come from off line buzz and people turning to Google and looking for 'Zupps Used Cars'.

What the numbers mean
The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100; each point on the graph is divided by the highest point, or 100. The numbers next to the search terms above the graph are summaries, or totals.

Now it is true Zupps is a large player in the car market in Queensland, but this example holds true for many businesses and strengthens the case of using off line buzz to build on-line buzz.

As the onlne market strengthens more and more over time, more creative ways will be needed to drive targeted traffic to your site. SEO is fast becoming an industry that needs to look at other options rather than just web page related optimisation. Tapping into the power of social media is a must for any business.

So when you are looking for an SEO company to deliver sales on line, ask what else they can do apart from optimising your site for search, what resources do they have in real business marketing. Can they create a seamless marketing campaign to deliver both on line and off line sales.