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Is SEO worth the capital outlay?
Marketing has changed and the Internet has changed how we interact with brands and find our goods and services.
It is a question so easily answered with mathematics, these days the minimum industry spend on the average keyword phrase to rank in first page of sponsored listings is $2.50 per click. With 100 visitors per day that is $250 per day in spend.
Look at a tougher market such as search optimisation or website design and to be competitive you are looking at over $5 a click, some clients are paying $7 $9 and up to $14 per click depending on their industry, that is a whopping $511,000 a year based on 100 people a day clicking the ad.
Now compare that to our average website optimisation plan at $1500 set up and $650 per month for 3, 6, 9 or 12 months and you tell me if optimising your site is worth the capital outlay?
How about we look at Yellow Pages the most basic of on-line listings is around $350 per month non stop and the traffic goes to their website before they even think of going to yours.
Newspaper print now for a decent listing on a good day when people might still be reading it, $650 to $6500 per issue or more.
Advertising is not cheap! We all know this, but without it we lose a valuable source of new business. So lets look at that statement again is SEO worth the capital outlay? It is not just a financial smart decision it is a long term ROI brilliant decision!
ROI, return on our investment, every time someone clicks on your ad there goes coin simple as that. People are lazy and will just click the ad the get to your website without even contemplating it is costing you money. My fiancée clicks ads just to see what they are selling. I know business people that go out of their way to click on competitors ads just to cost Jack extra cash. Then we have click fraud an ever increasing problem that is reported by some reports to be as high as 30%.
Organic clicks cost you nothing, once you are ranking for your keyword phrases it is free marketing, who cares if someone is just browsing, looking for advice or is just having a sticky beak. It matter not, it is not costing you a single cent. Now I ask yet again is SEO worth the capital outlay, YES YES and wholeheartedly YES.
Now we also have the psychology of the individual to consider as well, last year a report was released stating that 75% of Australian people would rather trust the opinion of a total stranger than a company spokesperson. The same theory applies in PPC advertising, the only people that tell you it is the preferred method of consumer marketing are the people selling you the PPC in the first place. These are the same people that tell you prime time TV is the best time to run TV commercials, and statistically it is quite obviously not.
Now I am not saying you do not need PPC it can and will perform very well, but so do organic listings, free business directories, articles about your goods and services amongst a plethora of other free and low cost marketing channels.
Obtaining good organic search rankings can take time, this is true, furthermore it does need to be addressed as a ongoing plan. You don't need to be permanently engaged in the services of an SEO company, but do expect maintenance and a component of adding and tweaking to the search optimisation plan. Same as your competitors never rest, you can not completely rest on your morels either.
Once you are at the top it is easier to maintain then getting there in the first place, allot depends on your market as well, we are lucky here in Australia as our market is so small compared to the USA or UK an in turn it is so much easier for our businesses to rank on the first page than our overseas counterparts.
This will get harder and more difficult to become No1 as time progresses and more businesses take up the knowledge they need to address search engine optimisation.
Why chose WESEO, again a fairly clear answer we know marketing, both on site and off site, we are a branding company with tactical and strategic capabilities, does it not make complete sense to engage a marketing company to perform marketing?
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Did you know that SEO traffic counts for 73% of all traffic, PPC accounts for 22% and the other 5% is in paid placement and SEM technologies. Simple fact SEO is worth more than PPC and should be attracting your greater marketing spend.
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