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SEO FAQ and general Internet marketing answers - Backlinks


About links to your site

What is anchor text?

Anchor text is the test that is seen by a person clicking on a link

The visible text for a hyperlink is known as the anchor text.

For example: Here we have some anchor text

Descriptive anchor text should be used both on your website and from links pointing to your website. If you have written a page that is about 'cheap used cars' for example it is advantageous to have links from other sites pointing to that page with the term 'cheap used cars', it should also be noted that synonyms be used to vary the link text, it can also be a disadvantage to have to many links with the same link text.

No one said SEO was easy!

What is a back link?

A backlink is any link from a website to another website

Backlinks are an important factor to the search engine algorithm to determine the link popularity of a given site. This goes into the final equation of the trust factor of the domain, the page rank of the domain and to the degree a given web page is going to rank for a given term.
Other factors influence this final factor including 'anchor text' used in the back link. The trust of the site that is providing the link back, other factors can also be the extension of the domain providing the link back, .gov and .edu sites providing a link back is worth more than a .com.au site as they have a higher trust level, thus the link is worth more to the receiving site.