SEO FAQ and general Internet marketing answers - Link Development

As the term suggests it is a link to a website that could not be followed.

Broken links or dead links, should always be avoided as can have a detrimental influence on your sites overall ranking.

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Anchor text is the test that is seen by a person clicking on a link


The visible text for a hyperlink is known as the anchor text.


For example: Here we have some anchor text


Descriptive anchor text should be used both on your website and from links pointing to your website. If you have written a page that is about 'cheap used cars' for example it is advantageous to have links from other sites pointing to that page with the term 'cheap used cars', it should also be noted that synonyms be used to vary the link text, it can also be a disadvantage to have to many links with the same link text.

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Cross linking refers to the practise of back linking several domains

Cross linking is sometimes used to inflate link popularity to a given domain. A practise discouraged as can lead to penalties from search directories, although this has yet to be proved (to my knowledge).

Any tactics that are designed or intended to artificially influence the SERP results should be strongly discouraged and can be considered 'black hat' techniques.

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