Google SEO what is it, and how can you use it to drive targeted traffic to your website, that turns into real sales and customers.
We all have heard of Google and most of us are familiar with the term SEO or search engine optimisation as we used to search for, before becoming savvier. Google SEO in a nutshell is a site optimised for the Google search engine, that in tern has the keyword phrases your market is searching for displaying high up in the search directory, hopefully on the first page.
Using the Internet to gain market share, is more than a passing phase, and in many channels is being reported that in the not to distant future search optimization, will be an unobtainable service for the small business due to high competition for the elusive page one in the search directories. With SEO becoming one; if not the fastest growing marketing spends, it is little wonder everyone is searching for information on what it is all about.
If your business deals with products and services and is not taking advantage of what Internet marketing can offer your business, it could be said you are setting your company up to take a fall. Problem with not being optimised is from generation Y onwards the internet is their preferred method of finding goods and services before buying or in many cases the final purchase is facilitated via the internet.
Allot of business owners are coming to grips to the fact that understand it or not website optimisation is something their company needs to look into. If we look at the graph below we can see a steady increase in search traffic associated with the term SEO. If that graph was your profit margin curve you would be a very happy chap, and to be honest if you are concentrating a good percentage of your marketing spend into on-line related marketing than this could be a true representation of your market share and profitability.
I personally am along way from generation Y but even I turn to the internet before making purchases. Why? Because it is easier costs me next to nothing and I can be educated on where I wish to buy, how much I should be paying for the service or product and the closest place I can buy this product or service. When the slightly older generations such as myself are turning to the convenience of the search engine to find what I need, then you must sit up and take notice because the younger generations think nothing of it, it is natural to them like breathing.
If we turn to the second graph below this illustrates the search volume for the different states of Australia, as we can see every state has an interest in SEO except Northern Territory. What this should be telling you as a business owner is that your competition is out searching to become educated about natural targeted traffic generation. We can see that New South Wales is leading the way on interest with Victoria closely following suit, Queensland and South Australia are neck and neck with Western Australia closely behind and Australian Capital Territory and Tasmania taking up the rear. With the whole country researching online marketing, a great percentage has to be business getting educated about the subject.
If we now turn to the last graph we can see what other terms are being searched for, Google SEO is leading the way followed by 'web seo' 'australia seo' 'seo sydney' is attracting allot of interest. We then start the move down into 'seo marketing' 'search engine optimisation' has fallen a great deal now as people search for the abbreviation instead. To the right we see the breakout terms these are the emerging search terms that are running up the searched for ranks at Google, we see 'wordpress seo' wordpress being the worlds most popular blogging platform. You can read an article we wrote about the benefits of you business having a blog. We could keep going on the terms people are searching for but as you can plainly see it is a very searched subject and the searched phrases varied but all in connection with education about the subject.
What do the numbers on the graph mean?
The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100; each point on the graph is divided by the highest point, or 100. The numbers next to the search terms above the graph are summaries, or totals.
Simply your business needs to address natural organic ranking, as not being optimised you are losing market share and missing out on an entire client base looking for your goods and services. Web based marketing achieves low CPA (cost per acquisition) organic traffic continues to grow your brand and market exposure. Internet marketing is more cost affective than any print media and is a far better investment than a yellow pages advert, the benefits of organic traffic are so great that once you have started down the Google SEO road and see your market exposure growing rapidly you will be left wondering why you left it so long to take advantage of this business changing marketing resource.
What should you do next?
Talk to us we can take all the stress away of missing out on this amazing marketing resource, with a professional scalable solution tailored to your business. First we find out what your market objectives are, and tailor a plan meeting your market objectives, we offer complementing marketing options, such as printed mail out campaigns, promotional staffing, street level marketing, brand exposure with those nifty cars and peddle bikes you have seen getting about.
We have a host of options to lift and build your brand, or we can simply work an on-line marketing campaign. We tell you in easy to understand language exactly what we do to your website to gain search directory exposure, and lift your rank in the search directory's. You have a single point of contact your marketing campaign manager, we are here to make your business grow, simplicity of good service is a key to our success and your market dominance. Call us today on 1300 78 50 60 and discover a whole new market.