SEO case study Ere Perez

Ere Perez is a up and coming brand in the cosmetics market, this is a highly competitive market with major players wanting top results.

When a client is in the most competitive markets a real strategic plan is needed with long term goals in place. Ere Perez understands this and has solid brand building strategies in place.

This case study represents a company that is in the first stage of an SEO campaign, and as such we will update this as the client progresses.

Ere Perez has been featured in publications such as:

Harper's Bazaar September 2008
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Fernwood Magazine October/November 2008
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Cosmopolitan Magazine April 2008
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Professional Beauty Magazine January / February 2008
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This creating off line buzz for on line success is a critical phase when building what will become a major brand. You can read an introduction to traditional marketing for online success by clicking here.

Because the cosmetics and makeup market is so competitive you just must concentrate on the long tail of search just as much as your primary keyword phrases. It is impossible to enter a competitive market and rank straight away for the top search phrases. A structured SEO plan is needed to deliver short term gains while delivering ling term goals.

This is achieved in Ere's case with a strong off site PR campaign and onsite with targeting broader long tail phrases, this delivers high converting key word phrases. As linking strategies take affect over time and other ranking resources play their part the highly competitive terms will begin to rank.

At this stage Ere Perez is ranking No1 for 23 search terms, 47 search phrases in the top 5 positions and 67 rankings in the top 10 positions. We will update this case study each month to display the way a campaign matures over time. You will see a elevated ranking of long tail terms and a gradual increase of primary search terms.