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International Seo News

News from the international seo community.

PPC spend makes no sense

Posted 25. October 2008 - 14:44 by Patrick Ryall

It may come as no surprise that business tends to spend the majority of it's online marketing spend on PPC advertising, we constantly bring the market place aware that organic listing out performs PPC.

We now have even more data to back this up, and we will conclude once again that spending large on PPC is ultimately a complete waste of marketing dollars.

Google writes controversial post

Posted 1. October 2008 - 9:07 by Patrick Ryall

Monday 22nd September 2008 Google wrote a post that fundamentally is wrong for many reasons, while at the same time does have some foundation, although not much!

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