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  • Australian owned
  • National offices

SEO

SEO posts (search engine optimisation)

Getting business serious

If you are serious about your business, do your search engine marketing properly.

Best is to let the professionals do it.  Search Engine Marketing or Search Engine Optimisation (SEM/SEO) is a specialist field on its own, so don’t waste your time and energy trying to do it yourself.

PPC spend makes no sense

It may come as no surprise that business tends to spend the majority of it's online marketing spend on PPC advertising, we constantly bring the market place aware that organic listing out performs PPC.

We now have even more data to back this up, and we will conclude once again that spending large on PPC is ultimately a complete waste of marketing dollars.

SEO on steroids it is about maximising market exposure

Yesterday we touched on using traditional marketing tactical media to generate online buzz, and influence the search engine ranking results.

Off site marketing for better ranking

As search engine algorithms become more advanced and take on factors from resources such as del.icio.us, Google bookmark, Yahoo bookmark, Digg, Facebook and other social netw

Google writes controversial post

Monday 22nd September 2008 Google wrote a post that fundamentally is wrong for many reasons, while at the same time does have some foundation, although not much!

Page rank update

Google dance is on again with a major page rank update going through on 27th September 2008.

We have seen a good increase with many clients rank although some have lost a little home page rank, but this has been replaced with good rank within internal pages.

Keyword phrase search volume August 2008

Top search phrases over 10 categories for Australian internet users ending August 30th 2008

What are people searching for? What are the biggest searched for terms across 10 different markets in Australia? Below your questions are answered.

Targeting your SEO for the Google search engine

Google SEO what is it, and how can you use it to drive targeted traffic to your website, that turns into real sales and customers.

The long tail of search over 25 percent of search queries

The long tail have you heard of it? The long tail in essence is unique search strings or search terms that may not first come to mind or ever show up in keyword research. Long tail search queries equate to over 25 percent of all search strings, if you are not taking advantage of this highly targeted search traffic you are missing out on customers.