Big drops in retail sales means more people shop online!

Sipping amazing Silk Road cocktails with a friend of mine who is a Federal Member of the Australian Parliament, the topic of conversation inevitably ended up in the current global economic crisis and the dropping Australian dollar.

He noted that over the last 2 weeks, retail foot traffic has dropped by 7%, and retailers predict further decrease. This coincides with the information I got from friends in the USA that shopping malls in car based cities are literally deserted as Americans stopped driving to malls and stay at home, and many retail stores are forced to close down.

This seemingly gloomy trend is a blessing in disguise for those doing business over the internet. Think about it. If people are not visiting the shops and spending all their spare time at home, what would they be spending more time doing?? Surfing the net!!

Better yet, for those who are selling online to overseas customers, the dropping Australian dollar means our products are becoming more affordable.

I always look for the silver lining in times of turmoil. Be proactive and take advantage of the opportunities that the current crisis brings. To get in front of your customers, you absolutely need Top 20 Google rankings (people simply don’t browse beyond the 2nd page). Start SEO/SEM now before everyone else wake up to the trend and realized that they too have to jump onto the SEO bandwagon.

Grab the golden moments of opportunities or the competition will get super tough, and the golden moment is NOW!

Think about it.

Judy