What is Google page rank?

Page rank is a rank Google use to assign a relevance to your page and the search term being searched for.

Factors that can increase your Google PageRank

If you are looking to increase your page rank, we have put together a list of factors which influence the algorithm. Each criteria has a score of relevance or an importance factor to better enable you to work on different factors that add up to the overall score.

You should also keep in mind that it is not a hard and fast rule to live and die by in obtaining relevance within your site. If you have good relevant content, in relation to what the user is searching for, and the site and copy is well optimised, your pages will rank in the corresponding search.

Page rank overall is in our opinion only one criteria Google looks at when finding relevant content to the searchers query. Above all is quality and relevance of content, if it is on subject, well put together and an attention to SEO has been taken into consideration, your pages will be found.

1. Update Pages Frequently 2/10
2. Add Pages Frequently 4/10
3. No Broken Links 5/10
4. Good Neighbourhoods Directories with high PageRank Levels 7/10
5. Authority Websites 7/10
6. Quality Inbound links 8/10
7. Quality Relevant Links 9/10
8. Article Submissions (this can increase your PageRank by getting more inbound links)
9. All these put together 10/10

Factors that can be detrimental to your Google PageRank

1. Bad inbound links such as Porn, Sex, Drugs, Some medication text, Gambling, amongst others.
2. Link spamming
3. Bad Content, this includes scraped content, irrelevant content and duplicated content
4. Lots of broken links
5. SEO Black Hat Techniques

How Google PageRank is Calculated

Moving on to the calculations that make up the Google page rank, now only the powers to be really know the entire inner workings to page rank, as far as we know no actual release of the internal working of the Google page rank have been released.

Below is the actual Google page rank algorithm that was released during the developmental stage of Google. This is as much as anyone has as far as we know, but is enough to serve our purposes.

      PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

A simplistic view of this can be seen as

      a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)

Share = The linking page's PageRank is divided by the number of outbound links

A page "votes" an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value will be shared equally between all pages.

This equates to it would be better to get a page linked to your website that has a PageRank of 5 with 2 outbound links then it would be to have a page linked to you with a PageRank of 8 with 500 outbound links. With all things considered it would be better to have both of these sites linking to yours, but if you can only have one, then it becomes clear.

Google PageRank algorithm is based between a PR of 1 to 10, but many people believe that these numbers are set to an algorithmic logarithmic scale. Furthermore there is a very good reason to think this, but no one knows for sure outside of Google. It is probable that people have already figured this out, but the only way to be certain would be to duplicate the algorithm yourself.

Who invented the Google PageRank Algorithm

Google PageRank was developed at Stanford University by Larry Page, and Sergery Brin. This was part of a research undertaking for these two people. The project was started in 1995 and then led to a functional prototype. In 1998 Google was born and the rest is history in the making.