What does SERP stand for?

SERP stands for "Search Engine Results Page" When you type a query into the Google search engine and you are presented with a list of results this is a SERP.

These results are listed in order of relevance to your search query, as determined by the search algorithm. Some search engines (Google) also include news, video results, books on the search term query among other various information, this is also known as universal search.

Typically the higher your site shows on the SERP page directly corresponds to how much traffic your site will receive from the corresponding search term.

Below is an example of estimated traffic according to the placement of your website on the SERP page.

The first position in the SERP result can typically expect to receive around 42% of all visitors who searched for that particular query. Below is the breakdown of the other positions.

1. 42.30%
2. 11.92%
3. 8.44%
4. 6.03%
5. 4.86%
6. 3.99%
7. 3.37%
8. 2.98%
9. 2.83%
10. 2.97%

It is interesting to note that the 10th place position on average receives a higher percentage of visitors than the 9th position of the results.