What is universal search?

universal search: Also known as blended, or federated search results, universal search pulls data from multiple databases to display on the same page. Results can include images, videos, and results from speciality databases like maps and local information, product information, or news stories.

When you perform a search in Google and you are presented with the list of results you will often see, books, youtube video content, Google map with business in the area you have searched, these are universal results.

Because universal search pulls such an array of information every business needs to address how they are going to be placed in universal search. We Seo have the knowledge to bring any company into the limelight of this new search resource known as universal search.